01 · Social Resonance→
Social Resonance Intelligence
Measure how content resonates across audiences, platforms, and categories — beyond clicks and impressions.
- Hourly performance updates
- Unified view across platforms
- Sales resonance attribution
AI Marketing Intelligence · 2026
Measure what makes brands resonate.
MeasureEase helps brands measure creative effectiveness, social resonance, influencer impact, competitor activity, and marketing ROI — through AI-powered intelligence, modelling, and human-centered research.
25+
Creative dimensions
6
Social & video platforms
2.1×
Engagement uplift
measureease · live
Social Resonance Score
0▲ 12.4%
Creative Effectiveness
0vs cat. 61
Competitor Benchmark7d
Your brand
87
Competitor A
64
Competitor B
52
Competitor C
41
Influencer Cluster
✦
AI Recommendation
Shift 18% of paid investment toward UGC-style edits with humour and surprise hooks — projected +2.1× engagement at flat spend.
Measuring across platforms, categories, and markets
TikTokInstagramYouTubeMetaTwitchPinterestLATAM BrandsFMCGBeautyRetailTelcoAutoTikTokInstagramYouTubeMetaTwitchPinterestLATAM BrandsFMCGBeautyRetailTelcoAuto
01 — The Problem
Marketing is measuring incomplete signals.
Brands spend billions on digital media, yet still lack clarity on what their content, creativity, competitors, and creators are actually doing for growth.
Most tools measure placements, impressions, and clicks. MeasureEase measures the creative and cultural signals behind performance — connecting them to sales, ROI, and brand outcomes.
01
Creative and content are undermeasured.
02
Competitor intelligence arrives too slow to act.
03
Influencer reports land after the campaign ends.
04
Social platforms create fragmented, walled data.
05
Marketers need clearer, faster, actionable insight.
02 — MeasureEase Tech
Social data, turned into creative intelligence.
Our AI-powered platform tracks brand, competitor, and creator content across social and video platforms — scoring each asset across creative, emotional, functional, and media dimensions for faster, sharper decisions.
01
Frictionless setup
No ad account required. Start measuring with public social and video data.
02
Creative-level intelligence
Score every asset across 25+ AI-measured creative dimensions.
03
Competitor visibility
See what competitors publish, boost, and win with — in near real-time.
04
Business impact
Connect content, creators, and media to sales and brand outcomes.
25+ Creative Dimensions, measured by AI
updated hourlyEvery asset, scored and compared.
Funnel objectiveImaginativeFresh & newInventiveDifferent from categorySurpriseTrendyUsefulnessArt styleAngerAnnoyanceSadnessEmpathyHappinessPositivityAnticipationHumourProduction typeUser-recordedEmotionalFunctionalEducationalBrand identitySensorialPromo / discount
03 — How it works
From social signals to business advantage.
A four-step loop that turns fragmented platform data into faster brand learning.
01
Connect signals
Plug into public social and video data across 6+ platforms. No ad account access needed.
02
AI scoring
Every asset is scored across 25+ creative, emotional and functional dimensions.
03
Benchmark & cluster
Compare brand vs competitors vs creators. Cluster influencers by real impact.
04
Recommend & act
Automated reports and AI recommendations turn insight into next-week decisions.
04 — Solutions
Four ways to measure what competitors can't see.
02 · Creative & Competitor→
Creative & Competitor Intelligence
Benchmark creative performance against competitors and identify what truly drives attention and recall.
- 25+ creative dimensions
- Competitor boost tracking
- Historical benchmarks
03 · Influencer→
Influencer Effectiveness
Find creators who don't just reach people — creators who create resonance and measurable business impact.
- Creator clustering
- Creative prowess scoring
- Earned impact modelling
04 · MMM & Research→
MMM & Market Research
Connect marketing activity to business impact, and understand consumers through data-driven empathy.
- Marketing Mix Modelling
- LATAM expansion studies
- Customer journey mapping
05 — Use Cases
Questions we help marketing teams finally answer.
- 01Which creative messages are resonating with audiences?→
- 02What are competitors posting, boosting, and winning with?→
- 03Which influencers create real engagement and business impact?→
- 04Which media, creative, and cultural signals drive performance?→
- 05How do social signals connect with sales, ROI, and growth?→
06 — Case Study · Beauty Category
2.1× engagement, same budget.
By identifying rising micro and mid-level influencers, analyzing creative hooks, and optimizing content direction, MeasureEase helped a beauty brand improve engagement efficiency by 2.1× — without increasing investment.
0.0×
Engagement uplift
0%
Budget increase
0+
Creators identified
Engagement Trajectory12 weeks · indexed
Top hook
"Before / after" with surprise reveal at 0:03s
Best cluster
Rising micro (10–50k) · skincare + humour
07 — Analytics & Research Solutions
Decision tools, not just reports.
01
Cross-Wall Attribution
Time-series attribution modelling across walled gardens for multi-channel optimization.
02
Earned Impact
Measure the business impact of influencer activity, including production and asset costs.
03
Owned-Organic Impact
Reduce reliance on paid search by understanding direct traffic, SEO, and organic demand.
04
Creative Impact
Identify the impact of creative messages on business outcomes and calculate true creative ROI.
05
Marketing Mix Modelling
Understand the impact of multiple variables and their lead time to sales.
06
Savvy Trigger
Optimize budget based on agile demand forecasting and ongoing updates.
08 — Academic Backbone
Built at the intersection of industry, academia, and talent.
MeasureEase collaborates with academic institutions and emerging talent to connect marketing innovation with rigorous thinking, applied research, and real-world business needs.
09 — Book a Demo
Ready to measure what makes your brand resonate?
Book a demo and see how MeasureEase can help your team move from fragmented social data to clear marketing intelligence.